If Then: How The Simulmatics Corporation Invented The Future Jill Lepore | [PDF] Download

[Book] If Then: How the Simulmatics Corporation Invented the Future -Jill Lepore

 

Book information:

Title : If Then: How the Simulmatics Corporation Invented the Future
Author : Jill Lepore
Publisher : Liveright
Print Length : 174 pages

Book Descriptions:

These Truths, came across the companys papers in MITs archives and set out to tell this forgotten history, the long-lost backstory to the methods, and the arrogance, of Silicon Valley.Founded in 1959 by some of the nations leading social scientiststhe best and the brightest, fatally brilliant, Icaruses with wings of feathers and wax, flying to the sunSimulmatics proposed to predict and manipulate the future by way of the computer simulation of human behavior. In summers, with their wives and children in tow, the companys scientists met on the beach in Long Island under a geodesic, honeycombed dome, where they built a People Machine that aimed to model everything from buying a dishwasher to counterinsurgency to casting a vote. Deploying their People Machine from New York, Washington, Cambridge, and even Saigon, Simulmatics clients included the John F. Kennedy presidential campaign, the New York Times, the Department of Defense, and dozens of major manufacturers: Simulmatics had a hand in everything from political races to the Vietnam War to the Johnson administrations ill-fated attempt to predict race riots. The companys collapse was almost as rapid as its ascent, a collapse that involved failed marriages, a suspicious death, and bankruptcy. Exposed for false claims, and even accused of war crimes, it closed its doors in 1970 and all but vanished. Until Lepore came across the records of its remains.The scientists of Simulmatics believed they had invented the A-bomb of the social sciences. They did not predict that it would take decades to detonate, like a long-buried grenade. But, in the early years of the twenty-first century, that bomb did detonate, creating a world in which corporations collect data and model behavior and target messages about the most ordinary of decisions, leaving people all over the world, long before the global pandemic, crushed by feelings of helplessness. This history has a past; If Then is its cautionary tale.

if then how the simulmatics corporation invented the future. 2 27 2020 in the 1950s and 1960s lepore argues simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented algorithm by algorithm a person can t help but feel inspired by the riveting intelligence and joyful curiosity of jill lepore.

how the simulmatics corporation invented the future the. 7 27 2020 how the simulmatics corporation invented the future when j f k ran for president a team of data scientists with powerful computers set out to model and manipulate american voters. if then how the simulmatics corporation invented the future. in her new book if then jill lepore tells the story of how a little know tech company called simulmatics invented the future it did this in two ways first by imagining and developing the ideas and programs that would later become the creeds and systems of facebook google and microsoft. if then how the simulmatics corporation invented the future. review of if then how the simulmatics corporation invented the future by jill lepore shortlisted for the 2020 financial times and mckinsey business book of the year award the simulmatics corporation launched during the cold war mined data targeted voters manipulated consumers destabilized politics and disordered knowledge decades. if then how the simulmatics corporation invented the future. if then how the simulmatics corporation invented the future by jill lepore available in hardcover on powells com also read synopsis and reviews best books of fall 2020 o the oprah magazine the observer boston com most anticipated books of. if then how the simulmatics corporation invented the future. 9 16 2020 if then how the simulmatics corporation invented the future curated on posted on september 16 2020 september 16 2020 by stefaan verhulst book by jill lepore the simulmatics corporation launched during the cold war mined data targeted voters manipulated consumers destabilized politics and disordered knowledge decades before.

the bumbling 1960s data scientists who anticipated. 9 15 2020 if then how the simulmatics corporation invented the future by jill lepore in late december 1960 harper s magazine hit the newsstands with a blockbuster of a story by a freelancer named thomas. if then how the simulmatics corporation invented the future. if then a revelatory account of the cold war origins of the data mad algorithmic twenty first century from the author of the acclaimed international bestseller these truths advanced search how the simulmatics corporation invented the future jill lepore hardcover 28 95. if then how the simulmatics corporation invented the future. 9 15 2020 if then how the simulmatics corporation invented the future by jill lepore has an overall rating of positive based on 11 book reviews. pdf epub if then how the simulmatics corporation. 9 26 2020 brief summary of book if then how the simulmatics corporation invented the future by jill lepore here is a quick description and cover image of book if then how the simulmatics corporation invented the future written by jill lepore which was published in 2020 9 15 you can read this before if then how the simulmatics corporation invented.

 

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